How to Find Competitor’s Keywords 10 Tools


Discovering the keywords your rivals employ is a crucial step in establishing a successful SEO campaign. This article will guide you on how to identify your main adversaries and the most effective tools for discovering the keywords they are targeting.

Identifying Your Competitors

Before delving into which keywords your competitors utilize, you must first identify who your real competitors are. This process can be simplified into two straightforward methods.

The first method involves heading straight to the source: Google. Simply input your target keywords into Google’s search bar. The websites that appear in top positions (excluding big brands) are likely your competitors.

The second method involves using a tool that automatically generates a list of your competitive domains based on the number of keywords each domain uses and the number of common keywords amongst these domains. If the domains have a high number of common keywords ranking in Google’s top 20 organic search results, they could be considered competitors.

The Best Tools to Discover Competitor Keywords

Here are the top 10 tools you can utilize to find out what keywords your competitors are using:

  1. Semrush
  2. Google Keyword Planner
  3. SERanking
  4. SiteChecker Pro
  5. Serpstat
  6. SEO PowerSuite
  7. WordStream Free Keyword Tool
  8. MOZ Keyword Explorer
  9. Ubersuggest
  10. Spyfu Keyword Research


Semrush’s Organic Research tool is a great starting point for analyzing your competitors. Register for a 14-Day Trial account to explore your competitors. Enter the domain name you wish to analyze in the Organic Research section.

Semrush provides a plethora of information related to a specific domain’s performance on Google Search. Look for the section labeled “Main Organic Competitors” to identify your main competitors. Once you’ve identified your main competitors, you can analyze their “Top Keywords” section.

Google Keyword Planner

The Google Keyword Planner is another handy tool for identifying target keywords of any website. It’s free to use for Google Ads customers. You can access the tool by registering a new account on Google Ads. Afterward, select “Keyword Planner” from “Tool and Settings”.


SERanking also offers a similar suite of tools to Semrush. Scroll down to the “SEO/PPC Competitive Research” section on the website, enter your competitor’s domain in the search box, and click “Analyse”.

SiteChecker Pro

SiteChecker Pro is another tool you can use for keyword competitor analysis. SiteChecker Pro offers a 14-day free trial.


Serpstat is another tool you can use for free to check competitors’ keywords. Serpstat offers a 7-day free trial to test the tool’s functionality before committing to a paid plan.

SEO PowerSuite

SEO Powersuite is a reliable package of SEO software that you can use for SEO competitor analysis. To access the different tools that make up SEO Powersuite, you need to download and install the software on your PC.

WordStream Free Keyword Tool

WordStream also offers a free tool you can use to find your competitor’s keywords.

MOZ Keyword Explorer

One of the oldest keyword tools in the market is Moz’s keyword explorer. The tool is free to use, but you first have to create an account. With your free account, you get 10 free queries per month.


Ubersuggest is a free keyword research tool. With the free version, you can access limited data, but you can register for a 7-day free trial to access all data without restrictions.

Spyfu Keyword Research

Last but not least, another option for doing SEO and PPC competitor analysis is SpyFu keyword research tools. You can use Spyfu for free without having to create an account.

Choosing the Right Tool

Out of all the tools listed above, Semrush provides the most comprehensive and accurate data. It’s the tool that has been used for years, and with the free 14-day trial version, you can do your analysis without any limitations on the number of queries or data.

Tips for Effective Competitor Analysis

Here are some tips to make your research more meaningful:

  • Exclude brand-related keywords
  • Concentrate only on their top-ranking keywords
  • Remove keywords with a very low monthly search volume
  • Start with long-tail keywords

Additional Resources for Keyword Research

  • Best Keyword Research Tools
  • How to Perform Keyword Research
  • Best Keyword Research Training Courses

By following the guidelines and using the tools discussed in this guide, you can gain valuable insights into your competitor’s keyword strategies and use this knowledge to enhance your own SEO efforts.

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